BetterNetworker self-described is the world’s #1 social community for home business owners. Affiliated with the Association of Better Networkers, it offers free training for marketing your business online. The website features interviews with top veterans who operate very successful home businesses.
BetterNetworker.com has a large amount of content and more to offer. There are over 45 featured instructors with individual bios, activities and some with recent blog posts, articles, videos and Podcasts.
This is in addition to the extensive forum section where you can ask the experts questions and share your own success stories. There are thousands of posts on hundreds of topics that can help you build your business, as well as a copywriting forum, a “groups” area that you can either join the “Most Popular” group or start your own. The group search function via “zip code” and miles allows you to locate or social network with people in your own backyard. There’s also a lounge to relax and chat with fellow entrepreneurs. The “Groups” area is most likely the best place for true “Networking”, similar to areas offered on Facebook and LinkIn where you can connect with others on a certain subject. Finding other business people with common interests usually insures stimulating conversation and more chances to make a personal connection.
On the educational side, the MLM training forum or “Learn” tab has Marketing, Personal Development, MLM News, as well as Sponsoring and Recruiting and Tools/Services sub-tabs. I find the resources area to be very useful and have found links to industry services that I needed. BetterNetworker may be considered more of a resource site because there is so much information provided, but anytime there is social networking going on — there is a potential to make a connection and possibly attract prospects too.
The newest addition is coming later this year. In mid-2010 the site will have a “Companies” area where information will be provided to BetterNetworker.com community members with detailed information about individual companies that offer new and exciting home business opportunities. Users will not only be able to expand their knowledge base on what’s available, but will also be able to connect with companies that they now represent along with other site members that share the affiliation.
So how does this all tie in with a person that may want to start marketing a product or business, or even themselves on the Internet? BetterNetworker is a terrific resource and social marketing platform for people that understand our industry. Used in conjunction with other marketing strategies and training, it is a recipe for success. Most important is that you discover the strategy that you like most and are comfortable performing. If you enjoy the process you will be certain to be better at it. You will find that the strategy you choose is much less important than your ability to do it consistently in order to achieve success.
It’s best to only choose 1 or 2 initial strategies to focus on at one time. The best strategy for one person may not be the best strategy for you. I agree it can seem overwhelming at times, but actually the process can be quite simple if one focuses on just one strategy at a time. There are unlimited training courses, Internet tools, websites and programs to help you be more effective and efficient in each category or strategy you choose. Having someone to help guide you through the process, pointing out which tools and programs offer the most help, not only will save your sanity, but also can save you hundreds of hours and thousands of dollars in the process.
After you choose your strategy to implement, you will need a system or platform to manage all of these tasks relevant to those strategies. The system should also include support training so that you don’t spend endless time just trying to get started.
Why not start connecting now that you’ve learned what is “BetterNetworker” while continuing to educate yourself within the broader industry. Get ideas from the “experts” and then implement them into your own personal marketing approach and system. The best FIRST STEP in marketing yourself on the Internet, is to acquire a system to tie it all together. Step-up and manage all the elements with one system that includes training to make you an expert and Better Networker.