Video marketing is where it’s at. With its preferred search engine ranking and ability to share a message and hold a prospects attention in today’s world of click and send communication, video marketing has become very popular. To capture a viewer’s attention today your message must entice with Voice, Visual, and Audio. This is the way to grab and hold their attention long enough to share your message. Video presentation mlm is the answer.
Making a video is not that much different than a presentation you create in an email, article or even present in front of a group. So when you are drafting your video scripts remember to use the same tools that you would for any great presentation.
Structure your video script like any presentation you would make – but now add the power of sound, text and imagery.
I read an interesting piece in a book by John David Mann, The Zen of MLM. The piece, “Secrets of a Great Presentation”, originally appeared in June 2001 as an epilogue to The Master Presentation Guild, by Jan Ruhe. In it Jan explains that in order to make a great presentation, you need to make sure it will sing and dance, laugh and cry, and tell a truth in a powerful way. These are all key elements in video presentation mlm training.
MAKE IT SING
Avoid being dull by using variation in pitch and volume from high to low and loud to soft. The ebb and flow of your story and message needs to pattern itself after a good movie; where the music intensifies just before the scene climaxes. Remember, too, “white space” in an article is powerful – so is a magnificent pause just before a punch line. The greatest storytellers make more impressions with what they don’t say – by using silence in their speech.
MAKE IT DANCE
Here I’m referring to images the audience makes in their minds, not the rhythm of your words. Images are best created when the audience is given contrary examples: I was once lost, now I am found; I was blinded by fear, but now I can see. The classic salesman’s tool of feel-felt-found approach is another way of speaking with rhythm. (I know how you feel Carol, I used to feel the same way until I discovered different, and here is what I found…) That approach always makes your presentation dance.
MAKE IT LAUGH AND CRY
Most presentations I hear today include this part — a good before and after experience. The beginning is where you hear how they were broke or even homeless; and now they are financially abundant and secure. Before and after stories are great, but try to pull more details in so that the audience can imagine more vividly. This is the way to draw the pain and joy that are the two most distinct emotions you share with the audience. They too desire to enjoy pleasure and avoid pain.
Back to the before and after story; if the before includes an explanation of how you felt not being able to send your son on a weekend camping trip that was attended by all his school mates – to then, years later, your son wins a prestigious award as the top pupil in a private school you are now able to afford. That would make your presentation “laugh and cry.”
MAKE IT TRUTH “FULL”
Be in the present. Don’t repeat a “canned presentation” that you have done a hundred times. To be in the present is when you share a topic that can be something you know inside and out or something you are just learning, but what’s key is to share what it means to you TODAY. Your only goal here is to convey the most valuable single point that would benefit the audience now. By being current, you can draw on recent experiences as well as long acquired knowledge all with an open mind. This is being truth “full” and makes a good presentation — great!
The single best way to become a better presenter in your videos – is to make more videos. Try out some of the video presentation mlm skills shown here next time you script a video. You may be surprised how much more effective you videos become. The system I use to promote all my videos is part of a platform that also includes ongoing mlm training to help master many more marketing strategies.